Leads are like the first step in building a connection with potential customers. Imagine someone visiting your website, filling out a contact form, or subscribing to your newsletter—that's a lead. It means they've shown an interest in what you offer.

These leads are individuals who might benefit from your products or services but haven't made a purchase decision yet. Our goal is to nurture these leads, provide them with valuable information, answer their questions, and ultimately guide them towards becoming a customer.

So, when we talk about generating leads, we're talking about finding ways to attract people who could be genuinely interested in what you do. Then, through careful communication and engagement, we aim to turn these potential connections into satisfied customers who benefit from your offerings."

This explanation simplifies the concept of leads, highlighting their role in the customer journey and emphasizing the goal of converting them into customers through a thoughtful and strategic process.